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       The 6th International Convention and Exhibition Branding Conference (“ICEBC 2025”) will be grandly held on December 17-18, 2025, at the Double Tree by Hilton Hotel Beijing. This conference is hosted by China International Conference Exhibition Magazine, under New Expo International Media, and organized by Beijing Xinyi Century Advertising Co., Ltd., with intellectual support provided by Beijing New Expo Big Data Technology Research Institute.

       Since its inception in 2019, the International Convention and Exhibition Branding Conference has consistently pursued the mission of “Building a High Ground for the MICE Industry Brand and Leading the Direction of High-Quality Development.” The annually released “International Convention and Exhibition Brand Ranking” has become a significant benchmark for measuring brand value within the industry, acclaimed as the “Forbes List of China’s MICE Industry.”

       This conference brings together government representatives, industry leaders, academic experts, and corporate decision-makers. Through various formats including keynote speeches, roundtable dialogues, report releases, and exhibitions, it constructs a platform for exchange and cooperation that facilitates resource matching, trend insight, and combines industry depth with commercial value.

       At this crucial year-end moment for planning the future, we sincerely invite you to take time out of your busy schedule to attend. Join industry elites to discuss trends, share resources, explore cooperation, and collaboratively chart the new landscape for the MICE industry in 2026!

       We sincerely hope for your support!

       Attachment I: Basic Information of the Conference

       Attachment II: Participation Registration Form

       Committee Contact Number: +86-10-51654839

       Address: Room 309, Block A, Fengti Times Plaza, No. 3 Fengti South Road, Fengtai District, Beijing

       The Organizing Committee of the International Convention and Exhibition Branding Conference

       September 2025

       Attachment I: Basic Information of the Conference

       I.Name: The 6th International Convention and Exhibition Branding Conference

       II.Date: December 17-18, 2025 (Wednesday - Thursday)

       III.Venue: Double Tree by Hilton Hotel Beijing

       IV.Organizing Structure

       Host: China International Conference Exhibition Magazine

   
       Co-host: International Association of Convention Centres (AIPC)

   
       Organizer: Beijing Xinyi Century Advertising Co., Ltd.

   
       Data Support: Beijing New Expo Big Data Technology Research Institute

       V.Scale

       Total Participants: 600-800 people

   
       Pre-invited Professional Visitors: 200+ companies/organizations

       VI.Conference Highlights

       (1) Release of Authoritative Industry Rankings – Seize Brand Influence

       The conference will continue its core tradition by releasing the annual “International      Convention and Exhibition Brand Ranking.” This exclusive, authoritative ranking system comprehensively covers the entire MICE industry chain and is renowned as the “Forbes List of China’s MICE Industry.” Developed by New Expo Big Data Research Institute based on years of industry insight, scientific dimensions, and a fair evaluation mechanism, its results are widely recognized and highly trusted by enterprises, institutions, and professionals across the industry chain for their credibility and professionalism.

       Post-release, the rankings will be disseminated extensively through the omni-media matrix of New Expo Media for deep industry penetration. Industry enterprises and institutions can participate in the application process, leveraging the authoritative endorsement of the ranking to strengthen their industry voice, precisely connect with target audiences, secure a competitive brand position, and achieve dual enhancement of brand value and commercial benefits.

       Post-release, the rankings will be disseminated extensively through the omni-media matrix of New Expo Media for deep industry penetration. Industry enterprises and institutions can participate in the application process, leveraging the authoritative endorsement of the ranking to strengthen their industry voice, precisely connect with target audiences, secure a competitive brand position, and achieve dual enhancement of brand value and commercial benefits.

       (2) Targeted Matchmaking with High-Potential Buyer Groups – Efficient Conversion of Cooperation Orders

       Leveraging a data base of 8000+ high-quality professional visitors accumulated over 30+ years by the “China International Conference Exhibition” magazine under New Expo Media, the conference will organize a “High-Potential Buyer Group” of 200+ national-level chambers of commerce, associations, and exhibition organizers/hosts. Through closed-door meetings, customized promotion sessions, and organized booth visits, this will build a “face-to-face” bridge for cooperation for exhibitors/sponsors, helping them quickly secure orders for 2026 exhibition projects, venue rentals, service procurement, etc.

       (3) Exclusive Premiere of Industry Trend Report – Grasp the Initiative for Development

The “2025-2026 China MICE Industry Trend Report,” compiled by Beijing New Expo Big Data Technology Research Institute, will be exclusively released at the conference. Based on primary industry-wide data, the report analyzes core issues such as changes in market demand, digital transformation paths, and opportunities in global layout. Partner enterprises can get priority access to the report’s core content, gaining data support for strategic planning and enabling early positioning in new industry sectors.

       (4) Full Industry Chain Themed Forums – Communicate Brand Value Propositions

The conference features 1 opening plenary + 1 buyer icebreaker session + 3 core sub-forums (Brand Building for MICE Enterprises, Overseas Cooperation for MICE Brands, Value Co-creation for Branded Venues). It invites leaders from government, business, academia, and research to share practical cases and cutting-edge insights. Partner enterprises can utilize keynote speeches, roundtable dialogues, etc., to communicate brand concepts and core advantages to 600+ industry elites and establish industry influence.

       VII.Media Coverage

       People’s Daily Online, Xinhua Net, “China International Conference Exhibition”, China Youth Daily, Yicai, China News Network, Sohu.com, Qianlong Net, International Business Daily, China Economic Herald, China Business News, MICE Business Tourism, China Tourism News, 21st Century Business Herald, Business Travel China, Wenlv, “Conference”, Xinhua News Agency’s “China Brand”, CNTV, China News Service, New Expo Media’s new media platforms, PR Newswire, and over 50 media outlets.

       VIII.Preliminary Agenda

Note: Agenda subject to change. Updates will be posted on the official WeChat account of "China International Conference & Exhibition".